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tip #4

know your client's_BUSINESS

"get personal"

4 | seven-part series

the human touch_GET PERSONAL

I've shared some tips on how to better understand your client's business. I hope it's sparked some new ideas and some action. In this post my focus is more personal.

The client is an entity, but it exists because of people—each with a unique and interesting story. 

Find out about his or her story.

Here are some possible questions:

    • What career would she love to have in her next life?

    • What is his favorite hobby?

    • What's on her bucket list?

    • What's her idea of fun?

To connect in this way is important. Do it face-to-face. Communication is far more nuanced and precious than words in an email, a voice on the telephone or a face in a video. 

Take the time.

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